RGF Staffing case
The Client
RGF Staffing is one of the largest HR service providers in the world, operating in Asia, Australia, North America and Europe. In Belgium alone, they create opportunities for over 40.000 temporary workers, connecting them with more than 6.500 customers.
RGF Staffing Belgium operates as an ecosystem of brands, each serving different worker and customer needs. This results in a highly diverse audience, ranging from long-term project consultants to temporary, logistics, and healthcare workers, each with distinct expectations, contexts and touchpoints.
Request & context
As RGF’s brands continued to grow, so did the number of tools, platforms and services used to support candidates, workers and internal teams. Over time, this led to a fragmented experience across channels and moments in the candidate lifecycle.
RGF contacted Uflow with the purpose of mapping out the complete candidate journey across all brands, identifying points of friction and opportunities, and improving the overall experience for candidates, internal staff and customers. The goal was to create a shared vision for a superior candidate experience that could scale alongside the organization.
A collaborative approach
To work with the complexity of RGF’s ecosystem, we implemented a collaborative and research-driven approach. By combining insights from internal teams with direct input from candidates, we ensured that every step was grounded in organizational reality and real user needs.
We focused on creating alignment across brands, uncovering opportunities for improvement, and turning insights into a clear, actionable vision for the future candidate experience.
AS-IS journey mapping workshops
To gain a detailed understanding of the current candidate experience, we conducted journey-mapping workshops with teams from each RGF brand. Together, we mapped the AS-IS journey across roles, regions, and channels. These sessions helped uncover pain-points in internal processes, moments of frictions for candidates, and existing strengths that could be built upon.
In-depth user research
Following the workshops, we conducted contextual interviews with candidates across all brands in order to gain first-hand insights into how they experience the journey. These conversations focused on their real-life context, expectations, and frustrations throughout the journey.
TO-BE candidate journey
Together, we defined improvement areas, priorities, and a holistic vision for an improved candidate experience.
Full-lifecycle candidate portal
An exceptional, streamlined end-to-end candidate experience.
Seamless browse & search
Candidates get an overview of jobs personally matched to their profile, with user-friendly filtering options—such as by skills—that make it easy to explore different possibilities. Quick accept or refuse actions allow candidates to efficiently indicate their interest and keep moving through relevant opportunities.
Frictionless onboarding
A conversational-style flow for onboarding offers an engaging alternative to traditional forms, presenting just one question at a time to create a natural, dialogue-like experience. Short, clear questions paired with smooth transitions keep users moving forward, while a clear sense of progress helps maintain motivation and boost completion rates.
Frictionless onboarding
A conversational-style flow for onboarding offers an engaging alternative to traditional forms, presenting just one question at a time to create a natural, dialogue-like experience. Short, clear questions paired with smooth transitions keep users moving forward, while a clear sense of progress helps maintain motivation and boost completion rates.
Dashboard follow-up
A clean, user-friendly interface with personalised content that adapts to each candidate’s current phase in the journey. By filtering out unnecessary noise, it keeps the focus on what’s relevant to the individual candidate. A clear indication of the next best action guides users forward, making it easy to understand what step to take next.
The future
Through the candidate journey mapping, RGF is now has a solid foundation to continuously refine and improve the experiences across brands, channels and moments that matter.
