UX Research makes your organisation smarter
Make better decisions for your company
Make evidence-driven decisions through continuous learning.
Solve real problems for people
Uncover big customer problems and focus on what matters.
Test and de-risk solutions
Ensure your solutions are desirable and usable, before releasing.
Good research uncovers problems worth solving
Evidence-based decision making
Researching your users lets you understand people’s context, goals, needs and pain points. When these user needs become transparent, you can make user-centered decisions to design products that people want to use, like to use and make and save money for your business.
Relevant innovations start with learning
What do people need?
What are the users’ goals, their jobs-to-be-done? What’s their context of use and their workflow, their journey to get to their goals? How does that workflow create problems and unmet needs? Where are the pain points in their journey? What’s the scale of these issues and how big is the business opportunity to solve these?
Who are your users?
Once we know there are unmet needs, we need to put the spotlight on the people having those needs. What are their behaviours, motivations, expectations and habits? How big is your potential target group?
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The methods we apply
The outcomes you'll get
- Insight into unmet user needs and tangible business opportunities
- Customer journeys, service blueprints
- Personas
- Actionable research reports
Good research gets the solution right before going live
Can people use it?
We create interactive prototypes to pinpoint usability problems and fix them before you release.
The difference between low and high usability products is massive:
Low usability products
- High frustration, low satisfaction
- Users lose valuable time and productivity
- People go elsewhere, sales suffer
- Complaints & support costs
- Expensive rework after build
High usability products
- People enjoy using your product
- Efficiency gains all over
- People stay, engage, and recommend you
- Higher conversions and sales
- Lower costs of support, training & documentation
Good research gets the solution right before going live
Can people use it?
We create interactive prototypes to pinpoint usability problems and fix them before you release. The difference between low and high usability products is massive:
Do people want it?
We have research methods to de-risk the desirability of your value-proposition before a full release. We capture people’s first impressions, measure real user behaviour using experiments that mimick the real product and verify which version offers the highest conversion rates for your business.
The outcomes you'll get
- List of prioritised usability issues and how to fix them
- Measured findability, succes rate and time on task
- Conversion metrics for experiments and A/B tests
- Analysed analytics, search logs, support logs...
ResearchOps: the backbone for good research
We operationalise your research so you can perform high-quality research studies repeatedly, efficiently and consistently.
Through ResearchOps, we can grow your team’s competency and provide you with the needed structure and tools for insight sharing using repositories, recruitment of participants, working together with other teams, and keeping your entire process compliant and reliable.
